To some extent I’ve struggled to explain, even to other publishers, why it’s imperative for me to master Accelerated Mobile Pages and AMP ads. The short answer is that I have no choice unless I want to slow down my page load speed and trigger a drop in traffic back to the modest levels IContinue reading “AMP ad sales explained another way”
Tag Archives: Accelerated Mobile Pages
AMP and the ad sales dilemma
This post is a modified and expanded version of one I posted to a social media forum dedicated to small publishing ad sales. For a small publisher, the complexity that comes with a sudden increase in traffic is a good problem to have in some ways, but it’s a problem nonetheless. In the case ofContinue reading “AMP and the ad sales dilemma”
Introducing Publishers Notebook
My name is Larry Johnson, and I’m the editor and publisher of the Cobb County Courier, a local independent news site in Cobb County Georgia. I’m starting this blog (and I have no illusions that it’s anything other than a blog) to flesh out techniques and policies in my role as publisher. You won’t findContinue reading “Introducing Publishers Notebook”
Publishers Notebook 